STRONG ROOTS Deliver on Mission to Revolutionise Frozen Foods at Great Taste Awards 2018

The winning products include their signature product ‘Oven Baked Sweet Potato Fries’ which picked up its third award in a row and their new entrant ‘Beetroot & Bean Burger’ – the only frozen veggie burger to be awarded this year. STRONG ROOTS mission is to revolutionize the frozen section and ‘bring it back from the dead’ by designing better for you, modern products with their consumers busy lives in mind. Their range now includes nine vegan friendly products.

Great Taste is the world’s largest and most trusted food and drink awards. Products are put to the test with a panel of over 500 experts providing honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Great Taste stars are highly respected seals of approval. Commenting on their success, STRONG ROOTS CEO, Samuel Dennigan said: “Taste is the most important factor for STRONG ROOTS and the reason why our products are appealing to all consumers, not just those trying to eliminate meat from their diet. The Great Taste Awards are equivalent of the Oscars in this industry and receiving these accolades truly reaffirms that we’re winning on taste, and that means everything to us’.

Further STRONG ROOTS products are planned for early 2019.