Baker Tilly unveils new visual identity and brand positioning

Baker Tilly Hughes Blake unveiled a new brand, logo, visual identity and a new purpose – Now for tomorrow – as part of the ongoing evolution of the Baker Tilly brand.

Aimed at strengthening and modernising how the network is represented to clients, the profession and the communities in which the firms operates, all the core elements that comprise Baker Tilly’s visual identity – colour, fonts, imagery, and the applications in which they reside – have evolved.

Speaking on the new identity, Ted Verkade, Global CEO of the network, said: “Beyond our expertise and proven capability to serve global clients, we want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures. This is what sets us apart. We make decisions now, to shape a successful tomorrow for our clients, our people, our profession and our communities. From today, Now, for tomorrow will serve as both our purpose and our tagline, becoming central to our brand and at the forefront of our communications”.  Managing Partner in Ireland, Neil Hughes said: “Rebranding to Baker Tilly is further affirmation that growth is at the heart of our business. Our new symbol is inspired by organic growth patterns found in nature and it signifies our capacity to be agile and adaptable to the unique needs of our clients. The wordmark is in all lowercase letters to represent our personal and approachable nature. The removal of the space between Baker and Tilly signifies our cohesive network.”

Baker Tilly are members of one of the world’s top ten accountancy networks, Baker Tilly International. From 3rd December, 118 countries globally will trade under the common name Baker Tilly. One name, one visual identity, signifying a cohesive network and the ability to help successful mid-market clients around the globe.  

If you would like more information on the rebranding, please contact Josie McManus at 01 66 999999 or